© 2019 by Kraft88.

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HP

The Brief:

To maximize brand exposure for HP in Kenya, Uganda & Tanzania with the aim of boosting sales of select focus units from quarter to quarter. Products ranged from Notebook PCs to printers to consumables such as toners & cartridges.

The Solution:

We krafted a series of mall & campus activations spanning over the three East African countries that adopted varying concepts that were reflective of HP’s global communication strategy of the quarter. These included a classroom set up that enumerated the “PAIR UP WITH CLEVER CLASSMATES” campaign & a giraffe mural to enumerate the “I HAVE THE 2X ADVANTAGE” campaign.